About the Firm

North Atlantic Advisory Group

We don’t just provide security. We engineer it.

North Atlantic Advisory Group is a security project management and strategic risk consulting firm founded by Samuel Alicea Sr., a former law enforcement officer with more than a decade of senior executive-level experience at one of the most respected international security firms in the industry.

NAAG is not a guard company. We design, implement, and manage complete security ecosystems for high-visibility, high-consequence engagements — serving as the single point of accountability from first walkthrough to closeout. The firm operates across Fortune 50 corporate environments, political and dignitary events, world tour operations, and executive protection.

Our approach is architectural. We arrive before anyone else, map every contingency, and build the infrastructure that makes everything that follows possible. The NAAG platform is that discipline — codified.

“True security is invisible, proactive, and engineered — not improvised.”

Samuel Alicea Sr.
Founder & Principal Consultant
Career Trajectory
  1. Law Enforcement
    Sworn officer
  2. Senior Executive
    International security firm
  3. Fortune 50 Consulting
    Corporate · Political · Entertainment
  4. NAAG Founded
    North Atlantic Advisory Group, LLC
Engagement Record
  • Joint Operations Center direction for multi-venue dignitary and entertainment engagements
  • Republican and Democratic National Convention-level operations
  • Fortune 50 corporate summits — including Fortune 10 organizations
  • End-to-end planning for world tours and global entertainment operations
  • Federal, state, and local law enforcement coordination during high-profile events
Operational discretion preserved — engagement identities omitted by policy.